WINTER SATURDAY sessions - victoria by farmer’s daughters x starward whisky

To celebrate the Winter season, Victoria by Farmer’s Daughters paired up with award-winning local Starward Whisky to launch the Winter Saturday Sessions throughout the cooler months.

As part of a season of activity, Kreate launched the Winter Saturday Sessions in partnership with Starward Whisky at Victoria by Farmer’s Daughters.

We kicked off with a special preview media and influencer launch event held a few weeks prior to the first event date. Our network of food, lifestyle, what’s on and drinks media attended the event to secure coverage ahead of the event and secure bookings and awareness.

We also invited a range of effective content creators and influencers from Melbourne who produced content in real time and generated immediate buzz and talkability for the activation.

Highlight coverage included Good Food, Herald Sun, Broadsheet, Time Out, Concrete Playground and Urban List.

Activity in social media produce a reach of almost 2 million and the overall campaign produced a media value of over $1 million.

What we did:

Partnership liaison
PR strategy
Media Outreach
Influencer Strategy
Influencer Outreach
Industry Engagement
Event Hosting