four pillars bloody shiraz sampling

Four Pillars is one of Australia’s best boutique Gin brands, so Kreate has been ‘bloody’ delighted to be part of sharing their brand, story and flavours with shoppers. In 2021, we created a sampling roadshow around Australia.

We know that when consumers have the chance to taste a product - especially a delicious gin - they are more likely to purchase and trial.

Kreate is delighted to have forged a relationship with Australia’s leading Gin distillers - Four Pillars to undertake in-store sampling and trial across Australia.

In the wake of restrictions brought about by Covid-19 across Australia, navigating the possibilities of in-store sampling has been complex, but our team continues to work closely with the team at Four Pillars to deliver sampling sessions where possible.

*Pictures taken prior to mask restrictions

What we do:

Planning
Store Engagement
Roadshow mapping
Staffing
Production
Sampling Sessions
Reporting
Logistics and Storage

“Gin combined with Yarra Valley grapes? Bloody brilliant. This crazy experiment using our original Rare Dry Gin steeped with local cool climate Shiraz grapes has become a cult-favourite, the perfect balance of sweet fruit and ginny goodness.”

Four Pillars

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