summer sunday sessions - victoria by farmer’s daughters x four pillars

To help launch the Summer Sunday Sessions at Victoria by Farmer’s Daughters with Four Pillars Gin, Kreate managed the partnership and created an effective media and influencer outreach campaign

The aim was two-fold, to generate both earned media coverage and media awareness as well as creator-driven content which could be used ongoing to tell the story of this exciting event series. 

We developed a media launch event ahead of the busy Christmas period with a strategically selected list of key media and influencers invited and hosted.

The announcement generated media coverage in all of the targeted media tiles including Broadsheet, Time Out, Concrete Playground, CBD News, Urban List as well as with a large number of Influencer content pieces across Reels, Stories and Posts taking the story well into the new year and beyond.

Kreate also produced all videography and photography to be used in social media platforms and with media.

What we did:

Partnership management
PR strategy
Media Outreach
Influencer Strategy
Influencer Outreach
Industry Engagement
Event Hosting