Kreate launched YCK Laneways, Sydney’s newest nightlife Precinct in March 2021. A first in Sydney, YCK Laneways is a consortium of Sydney’s best small bars clustered around York, Clarence and Kent streets. 

With partners Visit Victora and Come From Away Australia, Kreate devised a never-seen-before campaign to tug at the heartstrings, driving ticket sales and city visits for the show's Comedy Theatre run.