WHAT WE’VE BEEN UP TO lately

Kreate Australia Kreate Australia

Bonne Maman x Calle Bakery colab

What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!

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Brick Lane Brewing - venue Launch PR

When iconic independent Brewer Brick Lane Brewing launched their two-storey celebration of beer and local food, Kreate were delighted to manage the PR and communications for the launch. Located at Queen Victoria Market above their existing taproom, the full venue launched in late 2023.

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Dash Water - Content Activation

When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.

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FED SQUARE - Summer at the Square PR

Every year, Fed Square’s team up the ante with their summer program, jam packed with free events and activities! As part of our ongoing work, Kreate delivered an integrated and creative PR and Comms plan to shout about Summer at the Square!

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Toddy Shop by Mischa Tropp - launch pr

Kreate has a long standing relationship with Melbourne Chef Mischa Tropp and in 2023, when Mischa put down permanent roots at his 20 seat Collingwood venue ‘Toddy Shop by Marthanden Hotel’ he trusted us to deliver his PR and Media strategy.

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Discover Hume - Social Media & Content

With our specialised knowledge in telling destination stories, Kreate has been the proud partner of Hume City Council’s destination marketing activities through social media and content for two years.

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Peroni Capri - Watson’s bay hotel activation

When Carlton & United Breweries wanted to invite Australians to escape to the Italian coast with the launch of their Peroni Nastro Azzurro Stile Capri, they paired up with Laundy Hotels to engage Kreate to bring this invitation to life at Sydney’s iconic Watson’s Bay Boutique Hotel.

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Humphrey’s Hotel and Hatch Dining - Launch Pr

In 2023, Public House Management Group in partnership with Coombes Property Group briefed Kreate to help them tell the story of their first hospitality venue together to Sydney’s media and industry.

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Hendrick’s gin - ‘Flora Adora’ Venue Takeovers

In 2023, one of the world’s most iconic gin brands - Hendrick’s Gin, brought a Flora Adora gin out of their ‘Cabinet of Curiosities’. To celebrate, Kreate were engaged to create enchanting venue takeovers which enticed guests to try this exquisite new addition.

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Bonne Maman - Hazelnut Chocolate Spread Launch activation

Legendary French condiment brand Bonne Maman is well known for its irresistible jams, but in 2023 launched their all-new hazelnut chocolate spread into Australia. Kreate was briefed to create a launch campaign to celebrate this delicieux news!

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Morena Sydney - Announcement PR

With a long term relationship between Kreate and Melbourne Chef Alejandro Saravia in place, he trusted Kreate to announce his latest venture to media - a Latin-American fine dining restaurant, opening in Sydney’s Martin Place!

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Barkly Square - 40th Birthday event

Barkly Square, the Brunswick retail icon, affectionately known to locals as ‘Sparkly Bear’, celebrated its 40th Birthday in 2022 and to celebrate this significant milestone we curated an event program to engage the local community and retailers.

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West Hotel - ‘Spring Into Solander’ Pr

It was a pleasure to partner with West Hotel to launch ‘Spring into Solander’ throughout spring 2023. The campaign saw the hotel’s restaurant, Solander Dining and Bar, transform into a spring oasis with stunning florals and greenery and a lush high tea.

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First Table - Melbourne Launch PR & Event

Innovative restaurant discovery platform First Table’s last Australian city stop was Melbourne and to launch they wanted to ensure that their media and industry intro into Australia’s gastronomical capital was executed perfectly!

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So Frenchy, so Chic - Event PR

C’est bon! Celebrating la joie de vivre Française - So Frenchy, So Chic is Australia’s pre-eminent French Music festival and Australia’s poshest picnic!

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Moutai- Melbourne Boutique Launch Pr

Moutai, the world’s most revered spirit, opened its first Boutique and tasting space in Melbourne in August 2023. Kreate were entrusted to deliver consumer and industry PR and a media launch event to announce this exciting opening!

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FED SQUARE - AUTUMN/WINTER campaign PR

Fed Square is at the civic, cultural and community heart of Melbourne and Kreate is proud to handle the destination’s PR and Communications on an ongoing basis. In 2023, the Autumn/Winter program was jam packed with events and activities to tell the world about!

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FARMER'S DAUGHTERS - venue pr, social & partnerships

Farmer's Daughters is an innovative dining concept from Melbourne powerhouse Chef Alejandro Saravia, offering delicious, Gippsland-sourced food and drink. Kreate helped launch the applauded and now hatted 3-story dining and grazing destination in the heart of Collins Street.

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Belles hot Chicken - venue Launch pr

As long term fans of the brand, Kreate were delighted to lead the media relations and influencer engagement for the launch of Belles Hot Chicken’s all-new venue at Circular Quay in Sydney.

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