WHAT WE’VE BEEN UP TO lately
hilton sydney glass brasserie - venue relaunch pr
When the iconic Hilton Sydney relaunched their Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach campaign and launch event.
KINGSTON - CHEERS TO 30 YEARS! - CREATIVE STRATEGY AND CONTENT PRODUCTION
Kreate was thrilled to partner with the City of Kingston to launch the ‘Cheers to 30 Years of Kingston’ campaign, celebrating the town’s rich history and vibrant community spirit. Our comprehensive campaign highlighted the unique stories of local community members, showcasing their contributions to Kingston’s development and culture.
BLACKSMITH BAR & GRILL - DAL ZOTTO ON THE DECK - PR AND MEDIA ENGAGEMENT
From October 2024 to March 2025, Kreate spearheaded PR and Communications for Dal Zotto on the Deck, a vibrant summer rooftop takeover by Dal Zotto Wines at Blacksmith Bar & Grill.
software - skin care sampling activation at coogee beach
We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.
HENDRICK’S GIN - VERANDAH BAR ACTIVATION
Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.
KOLKATA CRICKET CLUB - LAUNCH PR AND MEDIA RELATIONS
Kreate worked with Crown Melbourne and Mischa Tropp to launch his brand new 160 seat Bengali-inspired Indian restaurant and bar to media and customers.
UNITED AIRLINES & MELBOURNE AIRPORT X FED SQUARE
With United Airlines and Melbourne Airport keen to highlight the direct routes between Melbourne and Los Angeles, Kreate was engaged to develop an activation as part of the airline’s partnership with Fed Square’s Christmas activities.
the star sydney - tokyo tastemakers
We transformed The Star Sydney’s Harvest Buffet into Tokyo Tastemakers, creating an immersive experience which transported diners and guests to the beauty of Japanese culture!
Morena Melbourne - announcement and launch pr
As part of Kreate’s ongoing work with the Renascence Group, we were briefed to announce that Executive Chef Alejandro Saravia would open not one, but two new venues in Melbourne CBD!
THE LUME Melbourne - Da Vinci Remixed
Throughout June and July 2024, Kreate was thrilled to deliver PR support for THE LUME Melbourne’s ‘Da Vinci Remixed,’ a series of Thursday night live music events held on July 4th and 11th celebrating their best-selling exhibition, Leonardo Da Vinci – 500 Years of Genius.
THIS! IS KINGSTON - LAUNCH EVENT
THIS August, the Kreate team had the pleasure of launching THIS! Is Kingston, a new destination campaign for the City of Kingston. Whilst our Communications team is delivering PR and Content, our Experiential team delivered an incredible launch event.
Hey Tea - Sydney store Launch PR
When globally renowned Chinese tea brand HEYTEA launched its first ever store in Sydney, Kreate delivered a strategic PR and Communications plan to attract attention!
TECH DECK - bondi beach activation
Kreate produced and executed this Tech Deck activation at the iconic Bondi Beach on behalf of Spin Master and their media agency Nunn Media.
Morena Sydney - opening PR & LAUNCH EVENTS
When the long-awaited opening of Executive Chef Alejandro Saravia’s Morena Sydney arrived in April 2024, Kreate was deeply involved to make a huge noise! With a strategy encompassing media outreach, multiple events and industry engagement, Kreate delivered!
Bonne Maman x Calle Bakery colab
What goes better than Easter and chocolate? Easter and Choc-Hazelnut goodness from Bonne Maman infused into delicious pastries! Kreate brought iconic Melbourne bakery Callé together with Bonne Maman to bring this to life!
Brick Lane Brewing - venue Launch PR
When iconic independent Brewer Brick Lane Brewing launched their two-storey celebration of beer and local food, Kreate were delighted to manage the PR and communications for the launch. Located at Queen Victoria Market above their existing taproom, the full venue launched in late 2023.
Glenfiddich - Black bar and Grill activation
Kreate were engaged to create a premium venue takeover to pair Glenfiddich Whisky with Sydney’s Black Bar and Grill.
Dash Water - Content Activation
When DASH Water wanted to launch their new Lime flavour in Sydney, they came to Kreate to come up with a creative and engaging way to both get people tasting the delicious DASH Lime but also stir up some viral social content.
FED SQUARE - Summer at the Square PR
Every year, Fed Square’s team up the ante with their summer program, jam packed with free events and activities! As part of our ongoing work, Kreate delivered an integrated and creative PR and Comms plan to shout about Summer at the Square!
Toddy Shop by Mischa Tropp - launch pr
Kreate has a long standing relationship with Melbourne Chef Mischa Tropp and in 2023, when Mischa put down permanent roots at his 20 seat Collingwood venue ‘Toddy Shop by Marthanden Hotel’ he trusted us to deliver his PR and Media strategy.