YCK Laneways - social media and pr

Kris+ needed to build awareness among Australian consumers. The challenge was getting people to understand how the app works and why they'd actually use it—turning a rewards concept into something tangible. We created a three-day activation at Melbourne Central that demonstrated the value proposition hands-on.

Following the success of their 2025 winter activation, William Grant & Sons Australia and InterContinental Sydney Double Bay needed to elevate the rooftop dome experience for 2026. The opportunity: transform the iconic Double Bay rooftop into a premium winter destination that would capture Sydney's imagination throughout the colder months, drive hotel guest engagement, and create a sophisticated showcase for Hendrick's Gin and Glenfiddich Whisky that went beyond typical seasonal activations.

The Pillars Launch event was the moment for Hendrick's Gin and Glenfiddich to show up properly. Not just a branded stand or a logo on a napkin - a full venue takeover that felt considered, immersive and true to what each brand actually stands for.

The challenge: two very different spirits, one space.

Tullamore D.E.W. - one of Ireland's most beloved whiskeys - needed to own St. Patrick's Day in a meaningful, memorable way. 

To support the launch of AKT’s high-performance, natural deodorant in Australia, they came to Kreate to create an activation that would not only get the product into people’s hands but also generate engaging, shareable social content.

Hilton Australasia’s Food & Beverage teams needed a smarter, simpler way to market their bars and beverage experiences, without adding pressure to already busy teams. To help combat this challenge, Kreate partnered with Hilton Australasia to bring Sip Society to life. A flexible creative platform designed to celebrate the artistry, creativity and flair of Hilton bartenders across the region.

Kreate partnered with Wicks Place, a newly developed mixed-use precinct in Marrickville, to drive community engagement and increase public visitation through a strategic activation program.

Kreate was engaged to deliver a targeted PR campaign to support the launch of The Blues Train’s 2025/2026 season

On behalf of the Italian Chamber of Commerce and Prosecco DOC, Kreate brought a taste of Italy to life through two immersive venue takeovers at Cibaria and Cavallino. Each restaurant was transformed into a vibrant celebration of La Dolce Vita, where guests were invited to savour the full flavours of Prosecco DOC. From elegant styling and curated menus to a warm, authentic atmosphere, the activations captured the essence of Italian hospitality and showcased Prosecco DOC as the sparkling heart of every memorable moment.

Bing Lee engaged Kreate to create a festive retail experience that brought coffee to life during the busiest shopping season of the year. The brief was clear: showcase Bing Lee’s coffee machines, drive shopper engagement, and deliver a memorable experience during the Christmas and Black Friday period.

Kreate were briefed to manage the Marketing and Communications for the exciting launch of MP District. A brand-new precinct, MP District transforms Sydney’s most iconic civic centre – Martin Place, into a vibrant cultural corridor. 

We delivered a high-impact activation for Klorane at Westfield Bondi Junction. The activation showcased two product variants (Nettle & Oat) and featured a beautifully designed set-up with mirrors, inviting customers to test and experience the products firsthand. The sleek, premium display encouraged trial and education, driving deeper engagement with the brand.

Kreate have been executing high-impact mass sampling campaigns designed to reach Gen Z music lovers at scale. By strategically popping up at major concerts, gigs, and youth-driven cultural moments, we were able to intercept audiences during peak footfall periods and distribute product at volume.

Kreate were delighted to partner with West Hotel to launch Spring Into Style, an exciting campaign unveiling two limited-time experiences celebrating fashion, food and culture.

Kreate transformed the InterContinental Hotel Double Bay into a cosy, elegant winter escape for DeKuyper, turning the lounge, bar, and three custom domes into a Winter Wonderland.

We brought FUNDAY Natural Sweets to life with a vibrant 12-day brand activation that blended product sampling, on-site sales, exclusive merchandise, and a limited-time competition to drive engagement. From concept through to execution, we managed every element of the project - including staffing, logistics, and full bump in/out. 

For Mother’s Day, Kreate delivered a Hendrick’s Gin takeover across two bars at Hyatt Regency Sydney, creating a considered, brand-led experience within a premium hotel setting.

Kreate were briefed by Hilton to develop a F&B campaign to roll out across Australasia, the end-to-end creative objective was to drive visitation and revenue into hotel F&B outlets. 

Kreate were thrilled to work with PHMG on the launch of their newest hospitality venue, The Montague and Harriet’s in Marrickville. 

Kreate brought Remedy Drinks’ ‘Sodaly Addicted’ campaign to life with a fun, integrated campaign which engaged audiences in real life through creative sampling and online through a strategic content activation. Sodalys are naturally flavoured, sugar-free and low calorie soft drinks to enjoy!

Every year, Fashion takes hold of Melbourne for Melbourne Fashion Festival (MFF)- or ‘Fashion Christmas!’ as Melissa Singer from The Age labels it! And for MFF in 2024, Dash Water returned as a major partner and invited Kreate to bring their sponsorship to life again.

Kreate were briefed by Yarra Valley water to deliver an integrated Experiential and Social Content campaign to educate and encourage customers about drinking Yarra Valley Water tap water! 

When the iconic Hilton Sydney relaunched their Glass Brasserie in 2025, they called on Kreate to deliver a creative media outreach campaign and launch event.

Kreate was thrilled to partner with the City of Kingston to launch the ‘Cheers to 30 Years of Kingston’ campaign, celebrating the town’s rich history and vibrant community spirit. Our comprehensive campaign highlighted the unique stories of local community members, showcasing their contributions to Kingston’s development and culture.

From October 2024 to March 2025, Kreate spearheaded PR and Communications for Dal Zotto on the Deck, a vibrant summer rooftop takeover by Dal Zotto Wines at Blacksmith Bar & Grill.

We brought the Light-weight Armour for Sun Safe Skin campaign to life with a high-impact beach activation at Coogee Beach. Designed to deliver an unforgettable brand experience, our team led the end-to-end execution—from creative concept development to on-ground logistics and management.

Kreate transformed the Verandah Precinct in Sydney's CBD into a Hendrick’s Spritz experience which ran for two months in the lead up to the Melbourne Cup. The takeover featured, bespoke bar signage, a tailored Hendrick’s Spritz menu, vibrant floral backdrops, and striking window decals. At its heart stood the iconic Hendrick’s bathtub bar, serving exclusive Spritz cocktails and capturing the brand’s signature charm.

Kreate worked with Crown Melbourne and Mischa Tropp to launch his brand new 160 seat Bengali-inspired Indian restaurant and bar to media and customers.

With United Airlines and Melbourne Airport keen to highlight the direct routes between Melbourne and Los Angeles, Kreate was engaged to develop an activation as part of the airline’s partnership with Fed Square’s Christmas activities.